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A Priori Segmentation - The market is divided according to stated demographic criteria such as age, sex or social economic status.Tailoring information,products,advertising, delivery channel, and by price to select groups allows you to target and deliver to the needs of more customers and also allows you to better target advertising to these select groups. This targeting allows you to satisfy customers and eran higher profits from these customers.
A.c. Nielsen Index - AC nielsen is a retail market research company that provides retail market research to hundreds of retailers. It provides detailed information to retailers on product development, retail sales trends and new retailing opportunities.
Accuracy - Accuracy is the abilty of a research company to deliver an acctual value for a quality or factor being measured.
Ad Hoc Surveys - Ad Hoc survyes are surveys delivered to a targeted group that has never been surveyed on a particular subject before.
Ad Positioning Statements - These statements are measured for the groups opinion of the measuring statement for the market research study or survey.
Ad Recall - This measurment tests the target audience recall of the reason for the test or survey directly after the test or survey is conluded. How well does the group remember the reason they were surveyed?
Ad Tracking - Ad tracking is based on the actual business being generated by the ads or promotion being ran by the company. how well does the ad work to generate new business for the company?
Adaptive Conjoint Analysis - This is the methos used to determine the actual value a consumer gives to a product or service being tested. This is used to determine which values attached to a product or service are most likely to detrermine if a consumer buys the product or service. What is the most important factor in determining if a consumer buys your product or service?
Adverse Reaction - An unwanted effect caused by the administration of drugs. Onset may be sudden or develop over time
Advertising Research Foundation - A leading market research entity to help promote market research. Founed in 1936 this foundation shares information to help all market research entities become better at the job they do and the service they provide.
Advocacy And Support Groups - Organizations and groups that actively support participants and their families with valuable resources, including self-empowerment and survival tools.
Affective Component Of Attitudes - Measure of the emotional responses generated by an ad. Emotional responses may differ from the percieved or expected responses from a product or service.
Affiliate Marketing - Affiliate marketing is a marketing agreement between the owner of a product and a website owner based on shared revenue for the website owner in order for the website owner to promote the product.
Affinity Marketing - This style of marketing is based on targeting a particular group like a church congregation or a school and then tageting the promotional methods to appeal to a particular group.
Allowable Sampling Error - The amount of error allowed for in a market research study due to uncontrollable human error.
Anthropomorphic - Test to have respondent assign human attributes to objects or porducts being tested. Ex: Would you classify this product as loveable or clever?
Area Samples - Sample from a particular group or geographical area. Like a survey from only east coast respondents.
Arm - Any of the treatment groups in a randomized trial. Most randomized trials have two "arms," but some have three "arms," or even more.
Asynchronous Qualitative Research - A case study where the people being interviewed or taking the survey do not interact with the people conducting the research.
At-home Testing: - The concept is to allow the user to test a product or service in their home. They can then give feedback through a survey, panel, telephone, online interview or market research study.