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Observation - When a researcher veiws and records an action.
Online Survey - A survey that is sent, conducted, and returned all online over the Internet. Same as a survey just conducted entirely online.
Open Ended Question - Question presented to the participant that has no predifned answers. The participant answers the questions any way they want in their own words.
Open Survey - Open survey standards used across the industry to promote open sharing and uniform testing.
Opt-in - When a person chooses to particiapte in a study on their own. They choose to join.
Opt-out - When a participant in a study chooses to stop participating and chooses to no longer answer questions or to be contacted.