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Make Money On The Go With Mobile Surveys

Mobile market research is quickly becoming a very efficient way to collect information within certain demographic groups. Lightspeed Research, a well-known market research provider, conducted a program in 2007 that showed that the 16 to 24 year old age group has the highest response rate and speediest completion time of free surveys administered through mobile phones. The higher the age demographic, the lower interest in these kinds of free surveys; for example, individuals over age 55 had a response rate of just 17%.

If you know a young adult in this demographic group (or are one yourself), you know that a cell phone is the one piece of technology that is carried at all times. Because this group does not leave home without a mobile communication device and checks incoming messages constantly, it stands to reason that when notifications for paid surveys come over, they will be responded to quickly. Very quickly indeed; Lightspeed reports that 45% of participants responded within just ½ hour of receiving a survey notification and 85% responded within 24 hours.

Additionally, there were interesting findings about the completion rate from this Lightspeed research on mobile surveys. It was reported that the younger age “under 25” age had a 14% incompletion rate (meaning that they started the online survey, but didn’t finish). However, in the “over 55” age group, this number was much higher at 47% which perhaps points to the fact that the older folks were less comfortable with the format. Another interesting fact is that respondents with unlimited monthly plans were more likely to respond that those with pre-paid, limited access.

Since several years have passed since this study and the popularity of cell phones, smart phones, wireless devices and other high-tech gear continues to blossom, it is fair to assume that all age groups are becoming more and more comfortable with the format as the markets become saturated. If your are “addicted” to your mobile phone and are interested in sharing your opinions and making a few bucks in the process, search through SurveyAdventure to find a number of legitimate survey sites that send paid surveys straight to your cell phone.