Online Surveys About Durable Goods
Major manufacturers are eager to hear what you have to say about making larger purchases on durable goods. Durable goods are those larger items that are considered to have a life expectancy of more than three years. Cars, furniture, household appliances are all items that fall into this category. During this recessionary down turn, sales of some of these products has dipped and online surveys help companies know how to better meet your needs and also plan for the future.
Automotive manufacturers use paid surveys to find out what types of features consumers are looking for in the next car purchase. Basic demographic information such as family size, age, education and income all have significance to market researchers. Additionally, the product development folks for car companies need to know what kinds of features people want in cars, recent trends include more fuel-efficient vehicles, eco-driven GPS units, narrower cars for easier parking in urban areas and more. We’ve even heard that one particular car maker is accommodating more women drivers with higher quality interior finishes, pedals that can be engaged while wearing high heels and extra front seat space for purses and shopping bags – these are all details that can from feedback on paid surveys.
Furniture is also another area where your feedback on paid surveys is valued. Both manufacturers of large household pieces and retail outlets that sell them will occasionally administer online surveys to find out what people in the market place are looking to buy. What trends do you like in home decorating? Do you have a family with children or are you single? How do you feel about furniture that you assemble yourself? These are just some examples of questions you may be asked to answer when you take surveys about household furniture.
Similarly, appliances for the home are driven by consumer demand that is often plucked from online surveys. Do you have a large family that generates lots of laundry? Do you need more freezer room than what comes in the standard side-by-side refrigerator? How often do you run your air-conditioner in the summer? When you provide answers to questions like these, you help manufacturers fine tune their durable products to meet the demands of the market.
As a “thank you” for taking online surveys and sharing your opinions, most survey sites and companies offer incentives to keep you providing feedback. While some paid surveys will offer monetary compensation, occasionally you will see rebates and cash-back offers for taking survey on durable products. In this economy, rebates and discounts encourage consumers to upgrade and replace durable goods sooner instead of holding off until finances look more stable. Occasionally at the end of a free survey, some participants may be invited to participate in a focus group or telephone survey about the experience.