Social media has really made a big impact in 2009, especially for those cutting-edge companies looking to reach a younger demographic. It is expected that in 2010, more and more companies will ramp up their social marketing campaigns as a result of their research and watching the success of other companies with the approach. One company moving forward with this new style of advertising in early 2010 is mega-beverage maker, Pepsi. Instead of dumping big bucks into their annual Superbowl advertising, Pepsi announced that it will be using these funds to launch a full-blown social media strategy.
From Facebook to Twitter and even viral videos, word-of-mouth marketing, blogging and texting, this modern approach is key to reaching the 18-34 year old demographic that is vital to so many of today’s leading brands. You can have a direct influence in the development of tomorrow’s products and services by participating in online surveys, polls and word-of-mouth marketing found through social marketing. Check out the websites of your favorite brands and sign up to follow them on Facebook and Twitter. In addition to being privy to all the breaking information these companies are sharing, you’ll also have the door wide open to post comments, leave feedback and sign up for their latest offers long before people who get their information from the traditional formats such as magazines, newspapers and television.
Yes, social media is big with the younger generation, but research is showing that us slightly older folks are catching on and are excited to hear from our favorite brands in this continually emerging way. Another great thing about taking surveys and communicating through these types of media is that you can do it wherever and whenever you want – from your home or office computer or even a WiFi enabled mobile phone!
