Word of mouth marketing is the way today’s smart companies get people talking about their products and services. One person tells another person how much they love a particular item, that person tells a few others and so on until an exponential amount of new, potential customers have been reached in this casual and informal way of advertising. Corporations that realize the importance of generating this kind of buzz often launch word of mouth marketing campaigns; they can be initiated directly through the company’s marketing/communications department or an outside firm specializing in “buzz marketing” can be retained.
As a participant in a word-of-mouth marketing campaign, you may be invited to all types of exciting, fun formats for spreading the word about a particular product. Some formats of word-of-mouth marketing happen in a party atmosphere, where you will be expected to host people in your home and feature the free products sent through various entertaining tips. Typically, you will also be sent party favors, party decorations and coupons to pass out to your guests to make it a win-win for everyone. This format creates a festive environment, where the host or hostess can be seen as the expert and casually share his or her testimonial, tips and techniques about the product. After the party ends, participants get to keep the supplies sent as a reward and are expected to fill out host online surveys about the experience.
Other types of word-of-mouth marketing projects send products, coupons, sales literature, and free samples for the participants to use and share as they see fit. Companies are banking that product will be a hit and participants will want to share the good news with friends, family, co-workers – even causal acquaintances and friends-of-friends through social media. The process to join these types of campaigns usually requires joining a word-of-mouth marketing company, registering and taking a number of demographic and interest online surveys to determine what type of products and services best fit your lifestyle and ability to spread the word.
Corporations are looking for friendly, outgoing people who have a large circle of connections and aren’t afraid to voice opinions, make recommendations and give testimonials. For influential, in-the-know type “busy bodies”, this is a great way to try out new products, interact with people in a fun way and even earn rewards at the same time. Most often, the product itself is the reward for participating in word-of-mouth campaigns and taking all the required free surveys. The products marketed can range from free household goods such as top-end cookware to the latest anti-aging face cream. One recent campaign that garnered lots of attention and had tongues wagging was the Ford Fiesta campaign that gave away 100 cars (for 6 months of use) to influential, 20-something, social media aficionados! Check out a database of survey sites to find companies and firms that offer word-of-mouth marketing projects for consumers and start buzzing today!