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12Nov/100

Talkin’ Turkey – Thanksgiving Surveys

blog guy turkeyLet’s talk turkey! What are your opinions on the cost of hosting a Thanksgiving dinner this year? With the state of the economy in 2010, there is a lot of banter and backlash on the subject of providing a great holiday spread for family and friends. While you might have plenty to be thankful for this year, a full pocketbook to purchase whatever you want may not be on the list. Recently the American Farm Bureau Federation (AFBF) held their annual marketing study to determine how much prices in 2010 have gone up or down for food staples in the cornucopia.

This study predicts that in 2010, a typical family can put a bird with all the trimmings on the table for about $43.47, enough to feed 10 people. This price is up about 1.3 percent from 2009, with the biggest increase coming from milk, cream, butter, sugar and other miscellaneous items used in baking and preparing side dishes. In fact, the price of turkey declined 6-percent and stuffing, sweet potatoes, corn and pumpkin pie all held relatively steady.

The way this AFBF study was conducted is often interesting to people who like to take surveys and go on mystery shopping assignments. The shopping task is undertaken by 112 volunteer shoppers spread across 34 states; they are told to shop wisely but not to take advantage of loss-leader type sales promotions or coupons.  Aside from the AFBF’s survey, there are marketing research firms who conduct similar type projects where mystery shoppers and survey takers are needed.

If you are interested in sharing your shopping habits and earn cash and rewards at the same time, you can sign up with a reputable survey site and start receiving invitations. An online survey database is a good place to start finding survey sites and marketing research firms that meet your interests. After submitting your contact information and providing demographic information, you will be matched up with assignments that are best suited to you.

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